Frico Cheese

Cheese is an iconic food that is deeply rooted in the family life of so many cultures. We’ve been working with Friesland Campina’s global brand team to optimise Distinctive Assets, and to create application guidelines, across their full cheese portfolio. Here’s a small sample of our work for the Frico brand…

  • Frico in Supermarket

Osborne Pike is a trusted partner whose expertise and responsiveness enables us to create, test, improve and go-to-market quickly and confidently.

They are very strong in evolving distinctive assets, starting with branding and packaging but extending to all other touchpoints in a clear and seamless way.

As a result brand guidelines are being enthusiastically implemented by our Opcos, all over the world.

Margreet Waterweg, Global Brand Director Cheese


  • 92
    Branded cheese markets
  • 109
    Branded cheese volume index