Milkybar seasonal figures


The Milkybar Kid hasn’t been “back in town” for a while now, but his cute smile, round glasses and stylish hat and scarf are deeply imprinted in the minds of UK consumers.

So for a new range of seasonal chocolate characters, we knew what to do. Obviously the gun had to go…

  • Milkybar chocolate Packaging Design - Christmas figure design
  • Milkybar Halloween Figure Design – Halloween Chocolate packaging

The Osborne Pike team crafted our new characters with Milkybar’s distinctive brand assets front and centre. It’s as if the Milkybar Kid swapped his horse for a cute reindeer!

Emily Lord, Seasonal Senior Brand Manager, Nestlé Confectionery UK&I


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In collaboration with:
Studio Davis:

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